MHPL were presented with an existing brand and imagery and given the task of not changing but enhancing and adapting so that their business market sectors could be marketed using the web and printed materials.

We presented a framework and mood boards on how the look and feel would work with the combination of using both new and old techniques such as illustration and colourful graphics to show the different market sectors they support.  There was also the development of supportive sub brands and icons that could be introduced at a later stage of the brand and product development.

The presented graphics were adapted and used by affini’s existing website provider to develop the present affini website with MHPL overseeing the delivery.  In addition to the website the new graphics and branding have been used for the delivery of white papers, document templates, leaflets, business cards and id cards.